The incredible three-month run of the movie “AVATAR” — which has generated more revenue than any other in history (over $2½ billion world-wide compared to former #1 box office hit “Titanic” at under $2 billion) is ending at IMAX theaters across the country. “AVATAR” is a film which definitely should be seen at least once on an IMAX screen.
The “AVATAR” audiences I’ve seen surprisingly range widely in age (from 9 to 90) but everyone seems to come away satisfied with the experience. It reminded me when I was involved with one of the nation’s first retail Virtual Reality companies many years ago because that was my first chance — ahead of almost everyone else on the planet — to be transformed into a polygon-based avatar and explore new worlds with movements of my own body.
While “AVATAR” reminded me of my own out-of-body experience, it was what I did not notice which impressed me the most about how Director James Cameron made the film.
Most amazing is the way Cameron so effectively uses technology to make the computer-created segments seamlessly integrate with the live-action parts. As a viewer, you do not notice the difference. That makes the experience “picture perfect” so you actually are unaware of what has been shot in real life and what has been created via computer.
Cameron is like a good sports referee. If he or she is doing a good job, you don’t notice the referee. It’s when a referee makes a mistake that he or she becomes most noticeable. Cameron’s use of technology creates an extraordinary film but only afterward can you appreciate what he has accomplished.
As a result, because you are focused on the story the entire time, most people will not appreciate the extraordinary manner in which the movie was made.
Similarly, Cameron’s use of 3-D differs from directors who typically take advantage of the opportunity to attack the audience with explosions throwing debris at viewers or trains rushing into the center of the theater. Instead Cameron deploys 3-D as much in the background as he does in the foreground of the film. This creates a deeper, richer overall cinematic experience.
So, for example, even when there is an explosion, rather than having a fireball hurl into the audience, instead we see sparks flying around us or, in the aftermath, experience ashes falling nearby like snowflakes.
If you haven’t see “Avatar” in 3-D on the only giant commercial IMAX screen in Colorado, go while you can to the United Artists Colorado Center Stadium 9 (2000 South Colorado Boulevard, Denver, CO 80222) by Thursday, March 4th.
If you can’t get to that theater, you still can catch the movie by March 4th at other IMAX locations (such as the AMC Orchard 12 in Westminster, the AMC Westminster Promenade or the AMC Highlands Ranch 24). You will see why this movie soon will break $3 billion in total revenue.
Aaron Harber hosts “Colorado Election 2010 TM” seen Mondays at 8:00 pm, and Fridays and Sundays at 7:30 am on COMCAST Entertainment Television and viewable 24/7 at http://www.Colorado2010.com. He also hosts “The Aaron Harber Show” seen on CET and at http://www.HarberTV.com. Send e-mail to Aaron@HarberTV.com. (C) Copyright 2010 by Aaron Harber and USA Talk Network, Inc. All rights reserved.